Building a high-converting landing page often feels like a gamble. You spend hours tweaking layouts, adjusting colors, and rewriting copy, only to wonder if a different header or a new call-to-action button would have performed better. Launchkit Landing Page, Variant Builder eliminates that guesswork. Designed by the experienced team at medium_rare, this robust, responsive HTML5 template gives you over 50 modular content blocks and a powerful page builder that lets you create millions of unique page variations. Whether you are launching a startup, promoting a mobile app, or building a landing page for a fitness or catering business, Launchkit provides the structure and flexibility to test, optimize, and convert visitors into customers.
Key Features
- Variant Page Builder Included: The exclusive Variant tool is bundled with every purchase. It allows you to swap headers, change color schemes, select fonts, and toggle between boxed and wide layouts without touching a single line of code.
- 50+ Unique Content Blocks: From hero sections and feature grids to testimonial sliders and pricing tables, each block is meticulously designed. Multiple configurations for each block open up valuable A/B testing opportunities.
- Pre-Built Demo Templates: Several fully-realized demo pages are included, covering styles for startups, mobile apps, fitness, and catering. These serve as a perfect starting point for any static landing page project.
- 11 Unique Header Types & 6 Footer Types: Mix and match different navigation styles, including top bars, sticky headers, and transparent overlays, to find the perfect look for your brand.
- 13 Color Schemes & 9 Google Fonts: Quickly change the entire feel of your page with pre-built color palettes. The hand-picked font selection in Variant ensures typography looks polished and professional.
- Responsive & Real-Device Tested: Every template is fully responsive and thoroughly tested on actual devices, ensuring a seamless experience on desktops, tablets, and smartphones.
- One-Page & Multi-Page Support: Build a simple one-page scroll site or a multi-page website using the same set of blocks and the Variant builder.
- Video Backgrounds, Sliders & Embed Sections: Add dynamic visual elements like full-screen video backgrounds, image sliders, and embedded YouTube or Vimeo videos to capture attention.
- Email Marketing Ready: Easily integrate Mailchimp or Campaign Monitor signup forms through Variant. A functional contact form using Swift Mailer is also included for lead capture.
- Twitter Feed Section: Display your latest tweets directly on the landing page to build social proof and keep content fresh.
- LESS Files Included: For developers who want deeper control, the included LESS files allow you to compile custom color schemes and styles efficiently.
Who Is This For? Use Cases
Startup Founders & SaaS Marketers
If you are launching a new product or service, you need a landing page that communicates value quickly. Launchkit’s clean, balanced content blocks are designed to guide the visitor’s eye toward your call-to-action. The ability to swap headers and test different color schemes with Variant means you can run A/B tests to see which layout drives more signups or demo requests.
Mobile App Developers
Promoting a mobile app requires showcasing screenshots, features, and download links in an engaging way. Launchkit includes specific blocks for app store logos, feature grids, and video demos. The responsive design ensures that visitors browsing on their phones get a smooth, app-like experience before they even download your product.
Fitness & Catering Businesses
Service-based businesses like fitness studios or catering companies need a landing page that builds trust and drives bookings. The included demo templates for these niches provide a head start. Use the testimonial blocks, image galleries, and contact forms to showcase your work and capture leads directly from the page.
Freelancers & Web Designers
If you build websites for clients, Launchkit saves hours of development time. The modular CSS and reusable HTML blocks mean you can quickly assemble custom landing pages for different clients. The Variant builder lets you hand over a simple interface to non-technical clients, allowing them to make minor tweaks without breaking the design.
Technical Details & Compatibility
Launchkit is built on Bootstrap and uses clean, valid HTML5 markup with modular CSS. It is fully responsive and has been tested on real devices for consistent performance. The template includes LESS files for advanced customization and supports both boxed and wide layout options. The Variant Page Builder is a client-side tool that works directly in the browser, requiring no server-side setup. The contact form relies on Swift Mailer (requires PHP) on your server. Please note that as of March 31, 2020, the Instagram API used in Launchkit has been discontinued, so the Instagram feed functionality is no longer available. The template was last updated in July 2015 (v1.3.1), but its core structure and features remain reliable for static HTML projects.
Pros and Cons
Pros
- Over 50 modular blocks provide incredible design flexibility without coding.
- The Variant Page Builder makes it easy to create millions of unique page variations for A/B testing.
- Includes 13 pre-built color schemes and 9 Google Fonts, saving design time.
- Fully responsive and tested on real devices for a consistent user experience.
- Comes with functional email forms (Mailchimp, Campaign Monitor, Swift Mailer).
- Backed by over 3,300 sales and a reputable developer, medium_rare.
- Excellent value for a complete landing page toolkit at just $12.00.
Cons
- Instagram feed functionality is no longer supported due to API changes.
- Last updated in 2015, so some modern CSS features may not be natively included.
- Requires basic HTML knowledge for deeper customization beyond Variant.
- Some demo imagery is used under license and not included in the download package.
Frequently Asked Questions
Is Launchkit Landing Page compatible with WordPress?
No, Launchkit is a pure HTML5 template. It is not a WordPress theme. However, the developer notes that a complete WordPress theme with WooCommerce by Tommusrhodus is available separately. Launchkit is best suited for static HTML websites or projects where you want full control over the markup.
Does Launchkit include the Variant Page Builder, and is it easy to use?
Yes, the Variant Page Builder is included in the download package at no extra cost. It is a browser-based tool that lets you change headers, footers, colors, fonts, and layouts with simple dropdowns and toggles. No coding skills are required to use Variant, making it ideal for both developers and non-technical users.
Can I use Launchkit for a client project?
Yes, you can use Launchkit for client projects. The standard Envato license allows you to build one end product for a single client. If you need to use the template for multiple clients, you will need to purchase additional licenses. The template’s modular blocks and Variant builder make it a great tool for creating custom landing pages for different clients quickly.
Final Verdict
For a one-time investment of $12.00, Launchkit Landing Page, Variant Builder delivers an extraordinary amount of value. With over 50 content blocks, a unique page builder, and 13 color schemes, it gives you the tools to design, test, and launch high-converting landing pages for startups, apps, and service businesses. The developer, medium_rare, has a proven track record on ThemeForest with over 3,300 sales of this product alone. While the template hasn’t been updated since 2015 and the Instagram feed is no longer functional, its core functionality remains solid for static HTML projects. If you need a flexible, code-friendly landing page solution that puts A/B testing at your fingertips, Launchkit is a smart, budget-friendly choice. Click the button below to download Launchkit and start building a better landing page today.



