Finding a WooCommerce theme that balances minimalist aesthetics with powerful ecommerce functionality can be a challenge. Many themes either look beautiful but lack essential features, or they are packed with options but feel cluttered and slow. The Aurum – WordPress & WooCommerce Shopping Theme by Laborator solves this problem by offering a clean, fast, and highly flexible platform designed for modern online stores. Whether you run a boutique, a tech gadget shop, or a jewelry brand, this theme provides the tools to create a seamless shopping experience that prioritizes both design and performance.
Key Features
- WooCommerce 10.4.x & WordPress 6.9.x Support: Fully compatible with the latest versions of WooCommerce and WordPress, ensuring your store stays secure, stable, and up to date.
- 4 Header Types: Choose from multiple header layouts to match your brand identity, including sticky menu options for improved navigation.
- Layout Builder with 55 Custom Elements: Build unique page structures using the included WPBakery Page Builder and 55 custom layout elements, giving you complete control over your site’s design.
- AJAX Add to Cart: Provide a smooth, modern shopping experience by allowing customers to add products to their cart without reloading the page.
- 4 Shop Item Hover Effects: Enhance product discovery with different hover animations that showcase additional product information or alternate images.
- Lazy Loading & Retina Ready: Optimize page speed with lazy loading for images and ensure crisp visuals on high-resolution displays.
- Catalog Mode: Easily disable cart and checkout functionality to create a product showcase or lookbook without selling directly.
- Custom Search Page with Content Filtering: Help customers find exactly what they need with a dedicated search page that filters by product categories, tags, and more.
- Included Premium Plugins: Save money with bundled Layer Slider and Revolution Slider, plus WPBakery Page Builder, all included in the purchase price.
- YITH Wishlist Integration: Let customers save products for later, increasing the likelihood of future conversions.
- Advanced Custom Fields Support: Extend your site’s functionality with custom fields for advanced content management.
- Mega Menu & UberMenu Support: Create large, organized navigation menus (UberMenu plugin not included but fully supported).
Who Is This For? Use Cases
Fashion & Boutique Owners
The minimalist design of Aurum is particularly well-suited for fashion brands, jewelry stores, and boutiques. Clean lines, ample white space, and a focus on product imagery allow your items to take center stage. The included touch carousels and product carousels make it easy to showcase collections, while the catalog mode lets you create lookbooks without enabling purchases.
Tech & Electronics Retailers
For stores selling gadgets, electronics, or software, speed and clarity are critical. Aurum’s semantic HTML5 code and lazy loading ensure fast page loads, even with many product images. The AJAX add to cart feature reduces friction during checkout, while the custom search page helps tech-savvy customers filter by specifications or categories.
Bookstores & Media Shops
Bookshops and media stores benefit from the theme’s blog integration and testimonials section. You can build a content-rich site that combines product listings with author interviews, reviews, and reading recommendations. The 2 blog page types (standard and gallery) give you flexibility in presenting your content.
Multi-Product Stores & Marketplaces
If you run a store with diverse product categories, Aurum’s mega menu and 55 custom layout builder elements let you create a structured, easy-to-navigate site. The footer, blog, and shop widgets help you display popular products, recent posts, and promotional banners across your site.
Technical Details & Compatibility
The Aurum – WordPress & WooCommerce Shopping Theme is built to work seamlessly with the latest versions of WordPress (6.9.x) and WooCommerce (10.4.x). It is fully responsive and retina-ready, ensuring your store looks great on all devices and screen sizes. The theme supports major browsers including Chrome, Firefox, Safari, and Edge. It is WPML compatible for multilingual stores and includes support for Google Fonts for typography customization. The theme’s code is semantic, clean HTML5 and structured with SEO best practices in mind. Laborator regularly updates Aurum with bug fixes and new features, as evidenced by its detailed changelog and long history of updates.
Pros and Cons
Pros
- Excellent performance: Clean code and lazy loading contribute to fast page speeds, which is critical for both user experience and SEO rankings.
- Top-tier customer support: Laborator is consistently praised for fast, helpful, and thorough support, even resolving specific installation issues.
- Regular updates: The theme is frequently updated to maintain compatibility with the latest WordPress and WooCommerce versions.
- Bundled premium plugins: Includes Layer Slider, Revolution Slider, and WPBakery Page Builder at no extra cost, saving you over $100.
- Highly customizable: With 4 header types, 55 layout builder elements, and custom CSS/LESS/SASS support, you can tailor every aspect of your site.
- Minimalist design that converts: The clean aesthetic reduces distractions and focuses customers on your products, leading to higher conversion rates.
Cons
- UberMenu plugin not included: While the theme supports UberMenu for advanced mega menus, you must purchase the plugin separately.
- Demo images not included: The beautiful product images shown in the preview are for demonstration only and must be replaced with your own.
- Learning curve for beginners: The extensive customization options may feel overwhelming to users completely new to WordPress or page builders.
Frequently Asked Questions
Is Aurum compatible with the latest version of WooCommerce?
Yes, Aurum is fully compatible with WooCommerce 10.4.x and WordPress 6.9.x. The developer, Laborator, regularly updates the theme to maintain compatibility with the latest versions, ensuring your store remains secure and functional.
Does Aurum include a page builder or do I need to buy one separately?
Aurum includes the WPBakery Page Builder plugin at no additional cost. You also get Layer Slider and Revolution Slider included. However, the UberMenu plugin (for advanced mega menus) is supported but not included and must be purchased separately if you need it.
Can I use Aurum for a store that only displays products without selling them online?
Absolutely. Aurum includes a catalog mode feature that disables the cart and checkout functionality, turning your WooCommerce store into a product showcase or lookbook. This is ideal for fashion lookbooks, portfolio sites, or businesses that want to display products without processing online payments.
Final Verdict
With over 7,292 sales and a stellar reputation for design quality and customer support, the Aurum – WordPress & WooCommerce Shopping Theme stands out as a top-tier choice for anyone building a professional online store. Laborator has created a theme that doesn’t just look good—it performs. The combination of a minimalist design, extensive customization options, and premium plugins included at no extra cost makes it an exceptional value at $119. If you want a fast, clean, and highly adaptable WooCommerce theme that your customers will love navigating, Aurum is a smart investment. Try it today and see why so many store owners consider it the best theme they’ve ever used.
