When launching a new website, rebranding an existing business, or running a time-sensitive marketing campaign, the page visitors see before the official launch can make or break their first impression. A generic, static “under construction” page often drives potential customers away. This is where Gravity // Coming Soon – Under Construction enters the scene. Developed by the reputable author Avanzare, this premium HTML template is designed to transform the waiting period into a powerful branding opportunity. It is not just a placeholder; it is a sophisticated, human-centered tool for building anticipation, capturing leads, and showcasing a brand’s identity before the full site goes live. With over 4,900 sales, it has proven to be a reliable choice for agencies, freelancers, and businesses seeking a modern, visually striking, and highly functional pre-launch page.
Key Features
- 12 Unique Hero Backgrounds: Choose from a diverse library including YouTube video, slider, image, Ken Burns effect, gradient, color, waves, sphere, mesh, space, glitch, and abstract styles. This variety ensures you can match the background to any brand aesthetic or campaign theme.
- Human-Centered & Minimalistic Design: The layout focuses on the brand and content, avoiding clutter. The innovative design philosophy ensures the visitor’s attention is directed exactly where it needs to be, whether that is a countdown timer, a subscription form, or a brand message.
- Fully Responsive & Retina Ready: The template is optimized for mobile, tablet, desktop, and even 4K/UHD displays. Your coming soon page will look pixel-perfect on any device, which is critical for modern user experience and SEO.
- Advanced Overlay System: You can add an unlimited number of overlay sections, each with a choice between a black or white color scheme. This allows you to present additional information, like a newsletter signup, social links, or a contact form, without leaving the main page.
- Multiple Navigation Options: Users can navigate through the overlay sections using a keyboard, mouse wheel, or mouse click. This flexibility caters to different user preferences and provides a smooth, interactive experience.
- Working Ajax/PHP Forms: Includes a fully functional subscribe form and a contact form. The subscription form also integrates with Mailchimp, making it easy to build your email list right from the pre-launch page. Anti-spam measures are included to keep your data clean.
- Built on Bootstrap 3+: The template is built on the robust Bootstrap framework, ensuring a solid, grid-based layout that is easy to customize and extend. It also includes Google Analytics integration for tracking visitor behavior.
- 404 Page Included: A matching, custom 404 error page is part of the package, maintaining brand consistency even when visitors land on a broken link.
Who Is This For? Use Cases
Startups and Tech Companies
When a startup is in stealth mode or preparing for a product launch, a professional coming soon page is essential. Gravity allows tech companies to showcase a sleek, modern interface, embed a product teaser video via YouTube, and collect early adopter email addresses through the Mailchimp-integrated subscribe form. The glitch or abstract backgrounds can create a futuristic vibe that resonates with tech-savvy audiences.
Creative Agencies and Freelancers
For web design studios, branding agencies, or freelance designers, this template serves as a portfolio teaser. The parallax effects and slider backgrounds can be used to display snippets of past work or a brand story. The human-centered design helps convey a sense of professionalism and creativity, reassuring potential clients that they are in capable hands.
E-commerce and Product Launches
Businesses preparing for a new product drop or a seasonal campaign can use Gravity to build hype. The countdown timer (implied by the “coming soon” nature) combined with the contact form allows for pre-orders or inquiries. The 4K/UHD optimization ensures that high-resolution product images look stunning, while the multiple overlay sections can be used to announce launch dates or special offers.
Event and Conference Websites
Event organizers can use the template as a temporary landing page before the main event site is ready. The slider background can cycle through event photos or speaker images, and the contact form can handle early registration inquiries. The YouTube integration is perfect for embedding a promotional video or a teaser trailer.
Technical Details & Compatibility
Gravity // Coming Soon – Under Construction is an HTML template based on the Bootstrap 3+ framework. It is compatible with all modern web browsers and devices, thanks to its fully responsive and retina-ready design. The template uses a configuration file (config.js) for quick setup, allowing users to change backgrounds, colors, and other settings without editing core HTML files. It includes working Ajax/PHP forms for the subscribe and contact functions, with built-in anti-spam protection. The template supports YouTube video backgrounds and integrates with Mailchimp for email list management. It has been tested for performance with optimized CSS and JavaScript, and it includes lifetime updates from the developer Avanzare. The changelog shows consistent updates and bug fixes, including improvements for iOS Safari and mobile devices, indicating strong ongoing support.
Pros and Cons
Pros
- Exceptional Visual Variety: With 12 different background styles, from simple colors to complex glitch effects, you can create a unique look for any brand.
- Highly Functional: Includes working forms, Mailchimp integration, Google Analytics, and a 404 page, making it a complete solution, not just a pretty face.
- Excellent Value for Money: At just $14.00, you get a premium template with over 4,900 sales, lifetime updates, and extensive documentation. This is a fraction of the cost of a custom design.
- User-Friendly Setup: The config.js file and well-commented code make it accessible even for those with limited coding experience. The documentation is thorough.
- Proven Track Record: With nearly 5,000 sales and a history of regular updates, the template has a strong community and reliable developer support.
Cons
- Not a Full Website Builder: This is a single-page template specifically for coming soon or under construction purposes. It cannot be used to build a complete multi-page website without significant modification.
- No Page Builder Plugin Support: Since it is a pure HTML template, it does not integrate with drag-and-drop page builders like Elementor or WPBakery. Customization requires direct code editing.
- Images Not Included: The demo images shown in the preview are not part of the download package. You will need to source your own images, which may be an additional cost or effort.
Frequently Asked Questions
Is Gravity compatible with WordPress?
No, Gravity is a pure HTML template, not a WordPress theme. It cannot be installed through the WordPress admin panel or used with a WordPress site directly. However, you can integrate the HTML files into your existing website structure or use it as a standalone landing page hosted on any server.
Does the template include a countdown timer?
While the product description does not explicitly list a countdown timer as a standalone feature, the template is designed for “coming soon” and “under construction” purposes. The core functionality focuses on background variety, overlay sections, and forms. If a countdown timer is critical for your launch, you may need to add one manually or check the config.js file for any hidden timer options. The developer’s changelog does not mention a timer, so it is best to verify with the support team before purchase.
Can I use my own YouTube video as the background?
Yes, the template includes a dedicated YouTube hero background option. You can simply replace the default video ID in the config.js file with your own YouTube video URL. This is one of the 12 background styles available, and it works seamlessly on desktop and mobile devices, with fixes implemented for Safari autoplay issues in recent updates.
Final Verdict
Gravity // Coming Soon – Under Construction by Avanzare is a top-tier choice for anyone needing a professional, visually captivating pre-launch page. Its strength lies in the sheer variety of background options—from YouTube videos to abstract glitch effects—combined with practical tools like Mailchimp integration and working contact forms. The template’s 4,956 sales are a testament to its reliability and the developer’s commitment to quality through regular updates and responsive support. For a one-time investment of $14.00, you are getting a product that not only looks stunning on any device but also helps you capture leads and build anticipation effectively. If you are ready to replace a boring “under construction” sign with a powerful marketing tool that reflects your brand’s creativity and professionalism, this template is an excellent and cost-effective solution. Click to download and start building your launch page today.
